The Advantages of Advertising with Window Clings

78% of Canadians still pay attention to OOH advertisements, despite digital marketing taking up the lion's share of most business budgets.

If you're running a small business, taking a multi-faceted approach to marketing is the best move. Digital marketing is undoubtedly essential with people spending so much time on their devices. There's still a place for physical advertisements, however.

In today's post, we're going to specifically discuss the advantages of advertising with static window cling film. Window advertising is an effective, yet simple advertising technique that can bring in new leads. When used in conjunction with other marketing tactics, you can experience huge business growth.

You may have allotted most of your advertising budget to digital marketing, but keep reading and you'll see how window cling advertising can benefit your business in 2024.

Great for Branding

Advertisements have many different purposes. Some promote new products, while others generate brand awareness. Window clings are great for branding because you can turn a window that you'd otherwise have no practical use for into a full-fledged advertisement for your brand.

Brand awareness is about showcasing your business, what it represents, and the people behind it. If you've got a company logo or slogan, you can easily print it onto a window cling and proudly display it on the window.

Anyone who sees your window cling becomes a potential lead. If you create an eye-catching graphic with a great slogan and CTA, you can generate leads then and there.

It doesn't matter what type of organization you are, branding is important. It's important for non-profit organizations and churches as well as small businesses.

Affordable Advertising

A lot of businesses leave physical advertising behind in favor of digital marketing due to cost. Digital marketing can be extremely affordable, while things like billboards and t-shirts are a major expense. This isn't true of window clings.

One of the things that makes window clings so attractive is how affordable they are. For an advertisement to be cost-effective, you need a high return on investment. Window clings provide exactly this.

When you get a quote from one of our representatives, you'll see that printing a window cling can be affordable. What's more, they can drive leads and conversions, giving you the ROI that every good advertisement should have.

The thing that sets window clings apart from other physical ads is that you already have the advertising space. All you need to worry about is the cost of production. Once the window cling is up, you can leave it there and wait for new leads to come in without worrying about the cost of real estate.

Advertise Products

Yes, window clings can be used for broader purposes like branding. They can also be used to advertise specific products. 

If you've got a new product coming out, putting up a window cling advertising that product is a great idea. It gives you a large canvas to showcase the product and what it's all about.

Likewise, if you're having a sale or promotion, the window cling can let people know the details. It can be hard to demonstrate the terms of a promotion without spending big bucks. Doing it with window clings makes it affordable and gives you the space you need to let customers know what's going on.

Practical Benefits

There are also practical benefits of using window clings that have nothing to do with advertising. For example, if you're looking for some extra privacy from prying eyes, window films can completely mask the interior of your business.

For businesses in inconspicuous locations, window clings can help direct customers to your entrance. When you're in a building with many locations, it can indicate the unit that your company is located in. 

These types of things won't help you increase your bottom line like a dedicated advertisement will. That said, you can accomplish a lot with a single window cling. Enjoy practical benefits while you advertise your products and services.

Tie In Digital Marketing

To go back to the digital vs. old-school marketing debate, window clings advertisements can easily tie into your digital marketing efforts. Using things like QR codes or social media handles, you can direct people wherever you want them to go online.

If you owned a coffee shop, for example, you could include a hashtag on your window decal. When people stop and take pictures of the artwork, they'll have your hashtag already in the picture. Or, if you've made a video advertising your business, you can put a QR code for passersby to scan and take them directly to YouTube.

There are several little tactics you can use with a window cling. When you're done with one campaign, you can take the cling down and put a new one up for your next campaign.

Improving the Look of Your Business

Part of building a great brand is making your business more presentable. You don't have to actively advertise your business or products with your window clings. Instead, you can just use them as a form of artwork to express your company's values and aesthetics.

It's also a great way to improve the ambiance of your building, which can enhance employee morale. When your workers feel comfortable in the workspace, they can operate more effectively and efficiently.

Easy to Update

That brings us to our next point. Window clings are extremely easy to put up and take down. Having an advertisement that's affordable and easy to update gives you that much more freedom as a marketer.

In an hour, you can go from advertising your winter lineup of products to advertising the spring lineup. We understand that it's a fast-paced world and you need to be able to quickly move from one promotion to the next. Window clings allow you to do that in the simplest way possible.

Start Using Static Window Clings Today

Window advertising is a great way to bring in new leads, but as we've demonstrated, static window cling ads can do so much more. Now that you understand the benefits of window clings, it's time to tell you where to get yours in Vancouver.

Blast Media has contributed to the growth of some of the biggest brands in Vancouver and across Canada. We offer everything from banner printing and retail signage to trade show displays and window graphics.

To get started on your window cling design, contact us today!