Reach Your Customers the Right Way with Custom Retail Signage

It’s a noisy world out there, especially when it comes to the retail world, and all the signage that is created to support it. If you are a retailer and are driving for success (which, of course you are), it’s important to give yourself an edge and to get noticed among all the buzz. That doesn’t mean you have to be louder than the competition, but that you need to be thoughtful and smart about how you are capturing people’s attention.

The best way? Well designed, well placed, and high quality signage.

Thoughtful signage will help you draw customers in, pique their curiosity, have an innate understanding of your brand identity and what you are selling, and will result in them sharing about their experience after. Yes – good custom retail signage can do ALL of that.

So, let’s go over some of the basics of what makes good signage stand out from the bad, and what you can do as a retailer to invest your dollars well so that you are getting the best return on investment.

Design

By this point, you have spent countless hours thinking through the visual message of your brand and store. You’ve decided on colours, font, a logo, and a tagline that perfectly capture and communicate the product or service you are selling.

Or have you? If you haven’t yet, it might be time you did. Your visual story tells potential customers something about your product, and gets them wanting to know more. It’s basically your identity that you are putting out there for the world to see (and judge).

If you are just starting to think about your branding and visual identity, try and put yourself in the shoes of a customer who has never heard of your venture before. You want it to be clear and concise, and still a little bit intriguing. You also don’t want your customers to feel confusion, be overstimulated or overwhelmed just by looking at your signage. It’s a tall order, but you’ll know it when you hit the right note.

Remember, too, that this design will be translated onto your signage – onto potentially large-scale signs that will be seen from all angles. So, not only should the design make intuitive sense (without having to stop and interpret it), it’s very important to create your visual messaging with scalability in mind.

Printing

Custom retail signage can come in many forms –classic billboards, sidewalk sandwich boards, window displays, to the signage that identifies your store.

If you want the signage to turn out deeply saturated with bright, contrasting colours, crisp lines, and on a material that works for your needs, it’s important to hire professionals for the job. A professional printing company will be able to support you in scaling up your visual brand, and can give advice on what will look good, what materials should be used, and can share their wisdom on how to make your signage stand out from the crowd.

Most importantly, a professional printing company has the tools to create a finished product that looks professional. And the message that conveys is that you have already achieved success, which will subliminally tell your potential customers that they can trust you and that you deliver on what you promise. 

Conversely, hanging a sign that looks low quality conveys a message to your customers that will be at odds with the high quality service and products you provide. Therefore, beautifully printed signage is an easy and effective way to drive foot traffic into your store, giving them the confidence to spend their money with you, and thereby increasing sales and long-term success.

What's Next?

There is a lot of stimulation out there in the world, and it’s not easy being retail these days. But the ones who do success are the ones who spend their creative energy and money effectively so that instead of adding to the noise, they are standing apart from it. 

If you are looking for a large-scale printing company to create your custom retail signage, we know just the place. We have supported our customers with creating some of the most eye catching signage out there, driving up sales and helping ensure success.